What Is Franchise Business And How Does It Earn Profit?
Owning or being a part of a franchise business is a venture that can bring a substantial amount of profit. Even more so, when the brand already has a large following and you will only need to do basic maintenance and marketing in your area. However, franchising also has its challenges that you need to be aware of in case you’re aiming to have a large profit.
Understanding Franchise Business
A franchise refers to the situation where you purchase the right of an established brand to learn about its products, marketing, business strategy, and a lot more. This type of business is popular in the food industry. For example, Mcdonalds’ choose a single company to be their franchisee in the country. This company will be responsible for growing the joint to many cities in the country.
As a franchisee, you will gain access to the industry’s secret. And the franchisor, or the brand, must provide you with everything you need to start the business, including employee training and a price list. That is why, many people take franchising as running a branch of an established business.
Benefits of Owning One
Being part of a franchise is highly beneficial. You can open new jobs and encourage the businesses in the area to be a part of healthy competition. Not to mention there is a substantial profit waiting for you after a while.
On average, a franchisee can regain their initial cost after at least a year in the business. You may break even earlier when you choose the location right and can maintain the momentum. It is common for a franchisee to branch out and purchase the right again to start the same business in another area.
Another benefit is you don’t have to worry about marketing methods. Most franchisors already set a standard for their marketing and what you can do about it. Therefore, you only need to follow their instructions and only be creative when necessary. In many cases, the main office already prepares the promotion and prices for you to follow.
Its Apparent Challenges
The primary problem of a franchise is the initial price. There’s no denying that it can be expensive to start. Not to mention that you still need to pay the main company for the franchising fee. The store also may have unexpected expenses that the contract doesn’t mention.
Another issue is uncontrollable competition. Larger companies may include some limitations to the new franchisee, but you will see harsher competition on the smaller ones. Being a franchisee only guarantee the basic profit, so you need to work extra hard to be on top.
Purchasing a franchise business can be a hefty investment to start a business. However, gaining access to the core knowledge is a precious thing that you can use in your next venture. Not to mention that being a franchisee means you may gain a large profit to pay off the initial cost.
