What is Social Proof in Online Business
In this current digital era, many people use the internet to find out the experiences of people who have already purchased products online. The more positive reviews about the product, the greater the desire to buy the product. The use of testimonials and reviews is a form of using social proof in online business.
Social Proof can be used to increase sales traffic by taking advantage of human nature which tends to follow what other people are doing. Especially if the person has popularity or a high position in society. This behavior is also often reflected when someone considers buying an item.
Definition of Social Proof
Social proof can be interpreted as the positive influence that a person feels when he sees other people doing something. In daily life, an example of social proof can be seen from a person’s tendency to choose places to eat that are always crowded.
Someone’s confidence to participate in buying food at a place to eat or restaurant arises because of seeing the many people lining up to be able to taste the menu at that place. Even though you don’t know the taste yet, by looking at the number of buyers who come, the belief that the food tastes good can increase curiosity and eventually buy food there.
Many people practice the same thing by using social proof in online business for products or services that are marketed. Social proof can be an effective marketing tool, because most people will rely on positive ratings on social networks that come from other consumers before deciding to buy a product or use a service.
Why Social Proof is Important?
The following are reasons why Social Proof is important to use as a marketing strategy in online business.
1. Social proof in the form of positive reviews
Positive user testimonials and reviews can help create credibility for the product or service you are marketing. The first thing someone looks for when deciding to buy a product is testimonials. Make sure you include customer testimonials or just a consumer satisfaction rating on the front page of your website.
2. Social proof as a tool to increase website traffic and SEO
The more people who talk about the advantages of the product you are marketing, the better the reputation will be in cyberspace. This will increase the sales traffic of your online business products. Because, the more your product is being talked about, the more people will try to find your website and buy your product.
3. Social proof as an effective marketing tool
One way to increase product sales is to use Social Proof as a marketing tool. People who get recommendations from public figures, such as celebrities or important people, and also read positive reviews about a product tend to make a quick decision to buy that product.
Understand Enough About Social Proof?
That was an explanation of the importance of Social Proof in online business. You can try using Social Proof as one of your product marketing strategies. In addition to Social Proof, of course improving the quality of the products or services you offer so that there is a match between reality and positive reviews from consumers. Make sure you also know how to market your products.
