Easy Way to Build Social Proof for Your Online Business
For those of you who are already involved in the world of marketing, of course, social proof is nothing new. There are many ways you can build Social Proof for your online business. In fact, this strategy is one of the important keys to developing and supporting business growth.
Social proof can affect the psychological and emotional aspects of leads or potential customers. So if you want your marketing strategy to run optimally and grow rapidly, first get to know what social proof is and how to build it for your online business.
What is Social Proof?
Social proof is a social condition that occurs when someone decides to do something because that person already knows that many other people have made similar decisions.
The same thing also happens in the world of online business. Through social proof, you seem to show that many people have bought and use the products you sell, so your other potential buyers don’t need to be afraid and hesitate anymore to buy your product.
5 Ways to Build Social Proof
To build Social Proof for your online business, there are at least 5 easy ways you can use to increase sales of your products or services.
1. Consumer Testimonials
Consumer testimonials are a type of social proof that is most often used as a means of convincing potential buyers by many online businesses. The best testimonials are often the ones voluntarily given by your customers. You can include captures of testimonials from your business social media accounts.
2. Consumer Ratings and Reviews
Ratings are usually written in the form of numbers that reflect the quality of the products and services of the online shop. Meanwhile, product reviews are usually in the form of comments and personal opinions of buyers.
If the product you are selling is indeed of high quality and the service you provide is also good, usually people who have bought the product from your store will give a good rating and review.
3. Endorsement Celebrities
Endorsements made by celebrities or well-known figures have proven to greatly influence the fans of these celebrities or figures to buy products used by their idols. Currently, there are many celebrities who offer product endorsement services. You can take advantage of this if you have a little more funds for marketing your product.
4. Number of Consumers
If you have data on the number of customers, you can write it down as part of your product sales promotion. You can also announce certain numbers as your subscriber count, for example at 500, 5,000, or 50,000.
The number of customers written in specific numbers will attract more potential buyers than using less specific words such as many, hundreds, thousands, or millions.
5. Order Amount
In addition to the number of buyers, you can use the total number of orders that you have served during a certain period of time as an attraction for potential buyers. For example, you can say if your product sales have reached 10,000 orders every month.
Know How To Build Your Social Proof Yet?
You can practice one of the methods above or use a combination of several of these methods to increase the number of product sales. That’s why it’s important for you to build Social Proof for your online business, then sort out which ones are suitable for promotion. However, the most important thing among all is to improve the quality of your product, then the positive evaluation from consumers will come naturally.
