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Learning Cashcow: What Is It? Types And Examples


The definition of a cashcow, in terms of business, refers to any form of business that produces constant cash flows for the long term.  The term is actually taken from the real cow that produces dairy products, especially milk, for the rest of its life without requiring complicated maintenance.  It means cashcow is the kind of business that requires very low maintenance.

These days, there are companies that implement the term they only need very little capital for the investment. Yet, they can get good cash flows so they can allocate the income to other branches under the same corporation.  The best thing about cashcow is it has very low risk, yet can become a good investment.

The cashcow produces a higher amount of profit than the needed money to run the business. In sum, the return on investment of a cashcow gives back more than the capital that investors put into it.

The Beginning of Cashcow

It was in 1970 when Bruce D. Henderson established BCG-Matrix as the growth share for the Boston Consulting Group. A cashcow in the Matrix is a high market share company in the slow-growing industry.

There is no doubt that most companies apply cashcows. This is merely due to the qualities of income-generating. Company owners only invest in very minimum capital as it is an industry that is growing slowly.

Types of Cashcow Companies

Cashcows are slow-growing yet mature companies. The main characteristic of cashcow companies is the big amount of leftover cash left prior to meeting the required annual expenses. These companies always dominate the industry.

It is understandable why small investors love cashcows to invest. This is because they can fund their own value and growth.  Even more, they can refund free cash flow to develop. Afterward, they enhance the returns of the stockholder investment significantly.

Besides, those cashcows still can produce money without worrying about profitability. They don’t even require extra capital from shareholders as well. Cashcows can also return their share buybacks to stockholders.

The sturdy market share of cashcow companies produces good revenues on a yearly basis. They are also successful in industries with competitive entry barriers.

Lots of Examples of Cashcow

Cashcows only need very few investments, yet have a large market share. Cashcows can also mean as companies or business units with slow growth, yet are famous brands in certain industries. The cashcow of Apple is the iPhone.  Its assets return is much bigger than its rate of market growth rate. It results in the investment of iPhone extra cash into other products of Apple.

Another example of several cashcows is Coke. It produces such great profit in a mature market. What’s more, it will grow bigger without any additional capital.

Do Cashcow Companies Have Risks?

There is no such company that is free from risks. Cashcow companies are not an exception. There can be complacency as competitors, even at lower levels, can try to grab greater market share.

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