5 Best Ways to Generate More Leads through Blogs
Leads are people who have great potential to be prospected to become customers. You can generate more leads so you don’t lose potential customers, because these people will usually provide contact info in the form of names and email so you can easily contact them.
However, you do not just get them easily. You have to lead the process of attracting people and turning them into customers. One method of getting leads are through blogs.
What is a Blog?
Blog is a website in the form of online media that contains content in the form of articles, videos and photos managed by a blogger or several writers at once. Topics displayed on blogs usually focus on one particular field. For example lifestyle, finance, health, technology, culinary, and etc.
Blogs have many benefits, especially as a means of promoting a business or service. Through the content on the blog, you can insert directions to get new, loyal customers for your business.
How To Generate Leads Through Blog
Below are several ways to generate more leads through a blog, such as:
1. Insert a Call To Action (CTA)
You can put a CTA in the content you publish in the form of a useful offer and usually the CTA is connected with a link to a social media page, website, as well as an assessment sheet that can be filled out for free and you can get new customer information and make offers to your business.
CTA must be written in a way that is relevant to the topic of the content you are creating. For example, you wrote about how to make a profit from a side business, then you can provide a CTA link to a website or eBook that discusses the same thing.
2. Set pop-ups
You can make good use of pop-ups so that your blog readers can connect with your business. What you need to pay attention to is to set the right time for the pop-up to appear, so it will not disturb visitors while reading.
For example, when a visitor exits the blog page or there is a feature that can appear when a visitor presses the feature.
3. Use the Hello Bar
Hello Bar is a feature in the form of a banner that contains CTA and can help you direct blog visitors to go to your business promotion page. The Hello Bar is in the form of a banner that will continue to follow the blog reader when scrolling the page so that it forces the reader to click it immediately.
4. Provide exclusive content
Reward your readers with exclusive content for the information they provide. Even if you provide content for free on a variety of useful topics, there’s nothing wrong with trying this method as an expression of gratitude for the information you have obtained to add Leads.
5. Become a guest blogger
Writing as a guest blogger on popular blogs is a great way to add leads. This opportunity can help you to increase your reputation and get an abundance of traffic by promoting your business content there.
6. Use social proof
Social Proof is an effective way to prove that your product has been well received in society. So, new visitors can be immediately attracted even though it’s the first time they want to try your product.
Social proof on your blog can be in the form of testimonial photos, other customer reviews, positive review links on your blog, and so on.
Know How To Generate More Leads Now?
That’s how to generate more leads through a blog that you can try. However, creating quality content is the main thing so that your blog will be visited more and more. So, readers can build trust in your business. Make sure to check tips on being a writer.
