How Much Does A Digital Marketing Company Make?

Salary often comes to our mind when we think about how much a digital marketing company make. The salary a company should give depends on their employees’ skills, experiences, and the company’s growth trends.

Yet, the capacity to disburse salary isn’t the only focus in telling how much a digital marketing company earns. We should also consider how companies distribute tips, bonuses, overtime pay, and other perks.

What are some examples of the different digital marketing job titles and salaries?

Analysts, strategists, and specialists are common words that follow through the job titles. For example, we might see digital business analysts, SEO specialists, or content strategists as the job titles.

These digital marketing employees usually belong to entry-level employee groups. Their yearly salaries could range somewhere around NGN800,000-NGN1,500,000. This means these entry-level employees would make around NGN60,000-NGN125,000 per month.

Some other job titles include “executives” and “managers” after the name. These employees are more experienced with much higher salaries than their entry-level counterparts. They regularly make around NGN1,500,000-NGN2,500,000 and above. In other words, these “executives” and “managers” monthly salaries are around NGN125,000-NGN210,000.

What about the different types of employee bonuses and other perks you should prepare as a business owner?

Companies often reward their employees with bonuses and other perks to encourage their competency at work. A digital marketing company employee will receive more health-based perks than their peers in the different departments.

Since these marketing jobs require decent eye coordination, the employees will usually receive glasses or identical eye-based benefits. So, be sure to invest in and prepare for these perks when you start a digital marketing business.

Digital marketing is also about how employees trigger external traffic to the company’s website. Profit-sharing is a part of their bonuses. As a business owner, you should allocate around NGN92,000-NGN2,000,000 per year for your business profit-sharing part. 

The more traffics an employee post, the more profit-sharing percentages they will reap. This is because digital marketing businesses rely on the website’s traffic and presence to sustain their business activities.

How much can digital marketing companies in Nigeria make?

Digital marketing companies in Nigeria have promising growth trends. Their performances have always been upsurging in the past years. Based on how they pay their employees, we would estimate they earn more than NGN30,000,000 per year.

In Nigeria, companies with digital marketing activities tend to be start-ups. Such a thing means they don’t have many employees. A typical digital marketing company would have around 1:3-1:8 manager-to-employee ratios.

Again, “traffic” is the key to answering how much digital marketing companies in Nigeria make. That way, they don’t depend on their solid income streams. Traffic, ads, and other work-related equipment are things that contribute to the companies’ financial success.

Starting your digital marketing companies: Is it worth your energy or not?

Digital marketing companies have had promising prospects in the past five years. At the same time, maintaining the traffics is also important. That way, we can keep on disbursing fees to our employees. In doing so, we should consider automating our news’ productions.

So, consider this question when you wish to start your business: Is it worth your energy?

Are you interested in building your digital marketing company empire? Leave your comments below!